With a decanter designed by Marc Newson, James Hennessy cognac—named for the son of Hennessy’s founder—was developed as a travel-exclusive limited-release. Inspired by his spirit, conquering new markets and endeavoring to spread the success of Hennessy around the world, we created an identity that speaks to discovery and exploration.

Originally crafted in 1870 employing the then-avant-garde philosophy of setting aside eaux de vie with the greatest future potential, this modern iteration of X.X.O was created by Hennessy’s seventh-generation master blender, Yann Fillioux, resulting in an entirely new category of cognacs. The identity we developed balances heritage and modernity, subtly evoking the visionary, elegantly powerful spirit of this cognac’s legacy.

Featuring a pure crystal decanter designed by Arik Levy, Paradis Impérial is blended from one hundred exceptional eaux de vie, each aged for a minimum of thirty years. The identity we devised was inspired by the precise art of selection that creates this unrivaled cognac.

This limited-edition blend brings together spirits from four different decades. Created by master blender, Yann Fillioux, only 250 barrels were made. We extended the identity we developed for the 250th anniversary to the bottle and special gift packaging.