NR2478 / Festival of Ideas for the New City / New Museum

Logo, identity, custom type family, collateral and creative direction for The Festival of Ideas for the New City. The Festival, founded by New Museum, is a major new collaborative initiative for New York, inviting a wide array of creative Downtown organizations to work together to share ideas and to imagine the future city. The logo was first developed as the winning submission in the logo competition for the Festival, hosted by the New Museum. Based on the dot as a building block, it is inspired by a variety of references, from cells multiplying, molecular structures and beehives to population maps, constellations, magnets and seeds.